How to Build Professional Social Relationships While Running a Small Business

You need a healthy social network to make your small business truly successful. Not only can other small business owners help refer clients and customers your way, provide collaboration, and introduce you to useful contacts, but they can also provide an invaluable sounding board on challenges you may face. Below, we discuss eight winning strategies to help you cultivate meaningful connections with your professional community.

Attend Networking Events

You can make meaningful connections by going to industry-specific conferences, seminars, and workshops, even if you're not a natural networker. You may be surprised at how easy it is to share knowledge and exchange ideas with those who understand the small business grind.

Join Professional Associations

Along with conferences and workshops, joining professional associations, chambers of commerce, or business networking groups can help you expand your network. By participating in association events, you'll keep your finger on the pulse of the small business community. This can help you anticipate challenges and pivot to meet them instead of always being in reaction mode.

Take Advantage of Social Media

Many people now head to the internet to research the companies and products they're interested in. Social media platforms like LinkedIn, Twitter, and Facebook will help you connect with professionals, industry influencers, and potential clients or customers. Use these social media platforms by regularly posting relevant content, engaging in discussions, and participating in online groups or forums.

Host Networking Events

No need to be confined to the networking events available near you—you can always start your own! By hosting your own events, workshops, or seminars, you'll have an opportunity to showcase your expertise and position your small business as a leader in your field.

Offer to Mentor or Be Mentored

Mentoring is one of the most invaluable sources of advice and guidance for a new business owner. There's no need to reinvent the wheel when you can learn from others' mistakes. As your business gains ground, you may be in the ideal position to become a mentor yourself.

Participate in Trade Shows or Exhibitions

Taking part in trade shows, exhibitions, or industry conferences relevant to your small business can help you showcase your products or services to a wide audience. You'll also be able to network with potential clients, partners, and suppliers. This can be ideal for those who often have trouble networking in more traditional settings—no need to engage in small talk when your product or service can do the talking for you! Be proactive in initiating conversations and following up with contacts after the event.

Follow Up and Nurture Relationships

After making initial connections, be sure to follow up with your contacts regularly to maintain those relationships over time. You can do this by sending personalized emails, scheduling coffee meetings, or connecting on social media. This will help you stay at the top of their minds while you continue building rapport.